Natasha Saqib | Management | Best Researcher Award

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Dr. Natasha Saqib | Management | Best Researcher Award

Assistant Professor in University of Kashmir, India

Dr. Natasha Saqib is a Senior Assistant Professor in the Department of Management Studies at the University of Kashmir, South Campus, India, specializing in Marketing and Entrepreneurship. She earned her Ph.D. from the University of Kashmir with a doctoral thesis on “Product Positioning Strategies in the Indian Emerging Market: An Empirical Study of the FMCG Sector.” With over a decade of academic experience, she has been actively engaged in teaching, mentoring postgraduate students, and guiding Ph.D. scholars, with one Ph.D. awarded and two currently enrolled under her supervision. Her research interests span marketing strategies, entrepreneurship development, consumer behavior, and sustainability in emerging economies. She has successfully completed four major and minor research projects funded by reputed bodies such as ICSSR and UGC, addressing themes like solar energy adoption, rural entrepreneurship, and social media behavior in the Indian context. Dr. Saqib has authored 20 research publications in reputed indexed journals and conference proceedings, earning over 150 citations and maintaining an h-index of 6, reflecting the impact of her scholarly work. Her research has contributed to shaping innovative frameworks for understanding consumer psychology, market positioning, and policy-level implications in entrepreneurship development. She has received several prestigious honors, including the Maulana Azad National Fellowship, Best Paper Awards at IMS Kolkata (2020) and Rizvi College Mumbai (2020), and recognition as “Best Researcher” at the 6th South Asian Education Awards (2021). She also received the “Young Scientist of the Year (Management)” Award from the GISR Foundation in 2021. Alongside her academic and research achievements, she has held multiple administrative and leadership roles such as Academic Coordinator, Career Counselor, and Convener of key institutional committees, contributing to institutional development, gender sensitization, and student welfare initiatives.

Profiles: Scopus | Orcid | Google Scholar 

Featured Publications

Saqib, N., Amin, F., Gupta, S., & Satar, M. S. (2025). Digital business model innovation: Scale development and validation. Business Process Management Journal. Advance online publication.

Saqib, N. (2025). Frugal business model innovation in an Indian emerging market: A multiple case study. Asia Pacific Journal of Innovation and Entrepreneurship. Advance online publication.

Saqib, N., & Reshi, Z. M. (2025). Harnessing social capital for entrepreneurial success. In Catalyzing entrepreneurial ecosystems: Perspectives and practices (pp. xx–xx). IGI Global.

Saqib, N., & Saqib, M. (2025). Catalyzing growth. In Transformational strategies for sustainable business growth (pp. xx–xx). IGI Global.

Satar, M. S., Alharthi, S., Omeish, F., Alshibani, S. M., & Saqib, N. (2024). Digital learning orientation and entrepreneurial competencies in graduates: Is blended learning sustainable? Sustainability, 16(17), 7794.

Saqib, N., Dhull, H., & Agrawal, S. (2024). Sonic branding in the telecom sector. In Advances in Marketing, Customer Relationship Management, and E-Services (pp. xx–xx). IGI Global.

Saqib, N., Amin, F., & Mathu, A. A. (2024). Addiction to social media. In Emerging perspectives on digital wellbeing and mental health (pp. xx–xx). IGI Global.

Saqib, N., & Amin, F. (2024). The development and validation of the Indian social media addiction scale. Online Information Review, 48(1), xx–xx.