Natasha Saqib | Management | Best Researcher Award

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Dr. Natasha Saqib | Management | Best Researcher Award

Assistant Professor in University of Kashmir, India

Dr. Natasha Saqib is a Senior Assistant Professor in the Department of Management Studies at the University of Kashmir, South Campus, India, specializing in Marketing and Entrepreneurship. She earned her Ph.D. from the University of Kashmir with a doctoral thesis on “Product Positioning Strategies in the Indian Emerging Market: An Empirical Study of the FMCG Sector.” With over a decade of academic experience, she has been actively engaged in teaching, mentoring postgraduate students, and guiding Ph.D. scholars, with one Ph.D. awarded and two currently enrolled under her supervision. Her research interests span marketing strategies, entrepreneurship development, consumer behavior, and sustainability in emerging economies. She has successfully completed four major and minor research projects funded by reputed bodies such as ICSSR and UGC, addressing themes like solar energy adoption, rural entrepreneurship, and social media behavior in the Indian context. Dr. Saqib has authored 20 research publications in reputed indexed journals and conference proceedings, earning over 150 citations and maintaining an h-index of 6, reflecting the impact of her scholarly work. Her research has contributed to shaping innovative frameworks for understanding consumer psychology, market positioning, and policy-level implications in entrepreneurship development. She has received several prestigious honors, including the Maulana Azad National Fellowship, Best Paper Awards at IMS Kolkata (2020) and Rizvi College Mumbai (2020), and recognition as “Best Researcher” at the 6th South Asian Education Awards (2021). She also received the “Young Scientist of the Year (Management)” Award from the GISR Foundation in 2021. Alongside her academic and research achievements, she has held multiple administrative and leadership roles such as Academic Coordinator, Career Counselor, and Convener of key institutional committees, contributing to institutional development, gender sensitization, and student welfare initiatives.

Profiles: Scopus | Orcid | Google Scholar 

Featured Publications

Saqib, N., Amin, F., Gupta, S., & Satar, M. S. (2025). Digital business model innovation: Scale development and validation. Business Process Management Journal. Advance online publication.

Saqib, N. (2025). Frugal business model innovation in an Indian emerging market: A multiple case study. Asia Pacific Journal of Innovation and Entrepreneurship. Advance online publication.

Saqib, N., & Reshi, Z. M. (2025). Harnessing social capital for entrepreneurial success. In Catalyzing entrepreneurial ecosystems: Perspectives and practices (pp. xx–xx). IGI Global.

Saqib, N., & Saqib, M. (2025). Catalyzing growth. In Transformational strategies for sustainable business growth (pp. xx–xx). IGI Global.

Satar, M. S., Alharthi, S., Omeish, F., Alshibani, S. M., & Saqib, N. (2024). Digital learning orientation and entrepreneurial competencies in graduates: Is blended learning sustainable? Sustainability, 16(17), 7794.

Saqib, N., Dhull, H., & Agrawal, S. (2024). Sonic branding in the telecom sector. In Advances in Marketing, Customer Relationship Management, and E-Services (pp. xx–xx). IGI Global.

Saqib, N., Amin, F., & Mathu, A. A. (2024). Addiction to social media. In Emerging perspectives on digital wellbeing and mental health (pp. xx–xx). IGI Global.

Saqib, N., & Amin, F. (2024). The development and validation of the Indian social media addiction scale. Online Information Review, 48(1), xx–xx.

Haitao Fan | Business | Best Researcher Award 

Published on by Invention Awards

Mr. Haitao Fan | Business | Best Researcher Award 

Mr. Haitao Fan | WenZhou university of technology | China

Mr. Haitao Fan is a professional working at the Xinjiang Tacheng City Agriculture and Rural Revitalization Bureau, where he plays a key role in industry management, training evaluation, and rural development initiatives. He designs and implements learning progress assessment systems for trainees, integrating human capital theory from industrial economics to analyze the impact of skill enhancement on agricultural economic growth. By maintaining close communication with trainees, he identifies learning challenges, optimizes resource allocation, and ensures the effective delivery of skilled talent to the agricultural sector. He also organizes science and technology outreach activities, promoting agricultural innovation and technology diffusion in rural areas while fostering collaboration and knowledge exchange. His efforts have strengthened the linkage between agricultural and cultural industries, promoting regional economic diversification through creative initiatives such as music festivals and science competitions. Academically, he holds a Master’s degree in Rural Development from Xinjiang Agricultural University (2022–2024), a Bachelor’s degree in Civil Engineering from Northeast Agricultural University (2021–2024), and a Diploma in Secretarial Studies from Lianyungang Vocational and Technical College (2017–2020). His coursework includes development economics, rural public administration, microeconomics, resource and environmental economics, and rural revitalization strategy. As a researcher, he has published four academic papers, including two in top international journals  Journal of the Knowledge Economy (SSCI, CAS Q3, JCR Q1) and Ecological Economics  along with contributions to Village Committee Director and PLOS One (under external review). His research explores technological innovation, FDI, carbon emissions, agricultural insurance, and low-carbon agricultural productivity. Proficient in STATA, he specializes in time series, panel data, and mediation analysis. His works have collectively received over 100 citations, with an h-index of 4, reflecting his growing academic influence in sustainable rural and agricultural development. Combining solid technical expertise, organizational skills, and interdisciplinary collaboration, he continues to contribute to the modernization and revitalization of China’s rural economy.

Profile:  Scopus