Marcelo Royo Vela | Management and Marketing | Research Excellence Award

Prof. Dr. Marcelo Royo Vela | Management and Marketing | Research Excellence Award

University of Valencia, Spain

Prof. Dr. Marcelo Royo Vela is a highly cited scholar in marketing, tourism, and consumer behavior, with influential contributions spanning tourism destination image, brand communities, cultural marketing, and higher education branding. His landmark 2009 Tourism Management paper on rural-cultural excursion conceptualization has become a foundational reference in local tourism marketing management, attracting over 380 citations. Equally impactful is his research on virtual brand communities, notably the ZARA case, which advanced understanding of affective commitment, satisfaction, and word-of-mouth in digital environments. His work extends strongly into higher education marketing, where he examined inbound marketing communications and student decision-making as drivers of brand equity. Prof. Royo Vela has also made significant contributions to cultural and cross-national marketing, including studies on service quality perceptions, gender roles, and sexism in advertising. His research on resident attitudes toward tourism and rural-cultural tourism management has shaped sustainable destination development strategies. In retail and services marketing, he explored shopping center design, eco-natural environments, and consumer visit intentions. His studies on airline segmentation, SMS advertising avoidance, and family life cycle models further demonstrate methodological and thematic diversity. He has authored influential books on integrated advertising communication, widely used in Spanish-speaking academia. Overall, his body of work reflects sustained academic excellence, interdisciplinary reach, and long-term impact on marketing and tourism research.

Citation Metrics (Scopus)

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Citations
800

Documents
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h-index
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Featured Publications

 

Laith Tashtoush | Business Administration | Best Researcher Award 

Assist. Prof. Dr. Laith Tashtoush | Business Administration | Best Researcher Award 

Assist. Prof. Dr. Laith Tashtoush | Near East University | Turkey

Assist. Prof. Dr. Laith Tashtoush holds a PhD in Business Administration from Near East University (2020), following his Master’s degree from Al-Albayt University (2008) and a Bachelor’s degree from Mu’tah University (2003). Since March 2024, he has been serving as Assistant Professor, contributing extensively to research and education in business administration, human resource management, organizational behavior, and international business. His PhD research focused on the impact of human resource management functions on organizational commitment and citizenship behavior in Jordanian universities, while his Master’s thesis examined the role of information system capabilities in enhancing competitive advantage strategies. Dr. Tashtoush has supervised 30 Master’s and postgraduate theses across diverse topics including digital marketing, social media, blockchain, cryptocurrency, strategic management of sustainability, ethical leadership, entrepreneurial development, international trade, e-commerce, customer loyalty, and SME performance in multiple countries such as Nigeria, Liberia, Sierra Leone, Rwanda, Yemen, Turkey, and North Cyprus. His supervision spans studies on organizational culture, leadership styles, employee motivation, productivity, brand equity, service quality, and the effects of globalization on business performance. He has guided research on the integration of technology and innovation in business advancement, green practices, and financial performance evaluation of multinational firms, bridging theoretical concepts with practical applications. Dr. Tashtoush’s work contributes to understanding the dynamics of human resource management, leadership, and strategic decision-making in global and emerging markets. He has published 15 international journal articles and book chapters, with an h-index of 6 and over 180 citations, reflecting the impact and relevance of his research in academic and professional circles. Through his teaching, mentorship, and research, he advances knowledge in business strategy, organizational development, and sustainable management practices, fostering the next generation of business leaders and scholars.

Profiles: Scopus Orcid Google Scholar 

Featured Publications

Eyupoglu, S. Z., & Tashtoush, L. (2020). The relationship between human resource management practices and organisational citizenship behaviour. South African Journal of Business Management, 51(1), 1–11.

Tashtoush, L. (2021). The effect of social media on consumer buying behavior in commercial banks. Saudi Journal of Business and Management Studies, 6(2), 28–38.

Tashtoush, L. (2021). The role of information systems capabilities as a driving force in enhancing organizational performance.

Harb, H. K., Eyupoglu, S. Z., & Tashtoush, L. (2023). The relationship between administrative empowerment and organizational commitment: The mediating role of job satisfaction amongst academic staff in higher education. SAGE Open, 13(4), 21582440231218229.

Tashtoush, L. (2022). The impact of COVID-19 pandemic on the relationship between supply chain strategy and organizational performance. Asian Journal of Economics, Finance and Management, 7(1), 1–17.

Tashtoush, L., & Fathi, A. (2022). The impact of service quality on corporate social responsibility and customer citizenship behavior in telecommunication companies. In 2022 International Conference on Data Analytics for Business and Industry.

Tashtoush, L. M. I. (2020). Impact on organizational commitment and organizational citizenship behavior in Jordanian universities. Near East University.

Kwakye, S., Ertugan, A., & Tashtoush, L. (2024). Navigating purchase intentions: The influence of reviewers’ comments moderated by risk and trust. Behavioral Sciences, 14(7), 552.