University of Science and Technology Beijing, Lebanon.
Dr. Rami Farhat is a dedicated researcher and academic with expertise in digital marketing strategies, social media advertising, and e-commerce optimization. With a strong background in business administration and technology adoption in marketing, he focuses on consumer behavior in digital platforms. Driven by curiosity and a passion for innovation, he collaborates with interdisciplinary researchers to solve industry challenges.
Profile
Education 🎓
Dr. Rami Farhat is currently pursuing a Ph.D. in Business Administration (2021 – 2025) at the University of Science and Technology Beijing, China, where he focuses on digital marketing strategies and consumer behavior in online platforms. Prior to his doctoral studies, he earned a Master's in International Business Administration (IMBA) (2018 – 2020) from the University of International Business and Economics, Beijing, China, gaining expertise in global business strategies and e-commerce optimization. His academic journey began with a B.S. in Business Administration (Finance Concentration) (2014 – 2017) from the Lebanese American University, Beirut, Lebanon, where he developed a strong foundation in finance, market analysis, and business administration principles. Throughout his education, Rami has demonstrated a keen interest in integrating technology and innovation into business practices, making him a dynamic and forward-thinking researcher in the field.
Professional Experience 💼
Dr. Rami Farhat has a diverse background in digital marketing, business analysis, and research, with experience spanning multiple industries and regions. As a Media Executive at Interesting Times (Lebanon, 2022–2023), he managed and optimized marketing campaigns across the GCC, leveraging social media, TV, and programmatic advertising. Previously, as a Marketing Officer at Ampersand Education (2022), he developed digital branding strategies and high-quality content. His role as a Market Research Analyst at Achi Scaffolding (2021–2022) involved conducting SWOT analyses and consumer behavior research. Dr. Farhat also worked as a Freelancer at Pactera EDGE (China, 2020–2021), focusing on software quality assurance and data optimization. Earlier, he was a Data Entry Specialist at NetEase (China, 2019–2020), translating Arabic, English, and Chinese content for localization. His professional journey began as an Administrative Assistant at Lebanese American University (2014–2017), where he handled marketing and administrative tasks. His expertise spans digital strategy, research, and content management in international markets.
Research Interests 🔬
Digital Marketing Strategies – Exploring innovative ways to enhance online advertising effectiveness.
Social Media Advertising – Studying engagement and conversion strategies on social platforms.
E-Commerce Optimization – Improving online shopping experiences for higher satisfaction.
Consumer Behavior in Digital Platforms – Understanding customer decision-making in online environments.
Technology Adoption in Marketing – Analyzing AI-driven marketing trends.
Awards & Distinctions 🏆
Chinese Government Scholarship Award (2018) – For pursuing a Master's degree.
Chinese Government Scholarship Award (2021) – For pursuing a Ph.D. in Business Administration.
Reviewer – 5th International Conference on Modern Management based on Big Data.
Publications 📚
Published Papers:
Entrepreneurs' Adoption of Social Media Winning Platform(s) in Emerging Markets (2024) – International Journal of Internet Manufacturing and Services (IJIMS)
DOI: 10.1504/IJIMS.2025.10064254 (EI, Scopus)
A/B Split Test for Social Media Marketing Optimization: Comparing Creative Components Using Facebook Ads Manager (2024) – International Journal of Internet Manufacturing and Services (IJIMS)
DOI: 10.1504/IJIMS.2026.10067299 (EI, Scopus)
E-commerce for a Sustainable Future: Integrating Trust, Product Quality Perception, and Online Shopping Satisfaction (2024) – Journal of Sustainability
DOI: 10.3390/su17041431 (SSCI, Q2, IF: 3.3)