Assist. Prof. Dr. Sílvia Faria | Marketing | Best Researcher Award

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Assist. Prof. Dr. Sílvia Faria | Marketing | Best Researcher Award

Universidade Portucalense, Portugal.

Sílvia Maria Pereira da Silva Faria is a distinguished Portuguese academic and researcher specializing in Marketing and Business Sciences. With extensive experience in higher education and research, she has contributed significantly to consumer behavior, digital marketing, and brand loyalty. She is currently a Professor at Universidade Portucalense (UPT) and an Adjunct Professor at ISCAP – Instituto Superior de Contabilidade e Administração do Porto. Her research and publications have had a substantial impact on marketing strategies and consumer decision-making processes.

Profile

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🎓 Education

Sílvia Faria holds a Ph.D. in Economic Sciences (2012) from Universidad Rey Juan Carlos (URJC), Spain, where she focused on consumer behavior in retail selection, analyzing key determinants influencing purchasing decisions in the Portuguese market. She earned a Master’s in Business Management (Marketing Specialization) (2002) from Universidade do Minho, Portugal, with research on brand loyalty among young consumers in the telecommunications sector. She also holds a Bachelor’s in Business Sciences (1999) from ISCET – Instituto Superior de Ciências Empresariais e do Turismo, which provided a strong foundation in business administration, finance, and marketing. In 2015, she obtained the Specialist Title in Marketing and Communication from ISCAP/ISCAC/IPAM, a professional recognition awarded in Portugal for expertise and significant contributions in the field of marketing and strategic communication.

👩‍🏫 Experience

Sílvia Faria has over 20 years of academic and research experience in Marketing and Business Sciences, specializing in consumer behavior, brand loyalty, and strategic marketing. Since 2018, she has been a Professor at Universidade Portucalense (UPT) and an Adjunct Professor at ISCAP – Instituto Superior de Contabilidade e Administração do Porto, where she teaches courses in marketing, business strategy, and market analysis. Her extensive teaching career includes previous roles at Universidade Lusíada, Universidade de Aveiro, Universidade Lusófona, Instituto Superior de Administração e Marketing (IPAM), and Instituto Superior da Maia (ISMAI). Throughout her career, she has contributed significantly to academic research, curriculum development, and mentorship, helping shape future professionals in marketing and business.

🔬 Research Interests

Consumer Behavior & Decision-Making

Brand Loyalty & Customer Experience

Digital Marketing & Artificial Intelligence in Marketing

Retail Management & Marketing Strategy

Innovation & Creativity in Business

🏆 Awards & Recognitions

Recognized Specialist in Marketing and Communication (2015) by ISCAP, ISCAC & IPAM

Awarded Laude by Unanimity for Ph.D. at URJC, Madrid

📚 Selected Publications

📖 Book Chapters & Journal Articles

Tavares, V., Pereira, M.S. & Faria, S. (2024). The Relevance and Pertinence of Creativity and Innovation in the Design of Creative Processes. Springer Series in Design and Innovation, 49, 50-64. 🔗 DOI: 10.1007/978-3-031-73705-3_4

Batista, B., Vale, V. & Faria, S. (2024). Covid-19 Pandemic, Digital Transformation, and Consumer Experience: Factors Influencing Satisfaction and Loyalty in Food Retail – The Portuguese Market. IGI Global. 🔗 DOI: 10.4018/978-1-6684-9146-1.ch001

Sousa Pereira, M., Faria, S., Cardoso, A. & Cairrão, A. (2023). Personal Leadership and Communication Abilities: Impacts on Organizational Performance. IntechOpen. 🔗 DOI: 10.5772/intechopen.1002647

Sousa Pereira, M., Faria, S., Cardoso, A., Sabino, E., Fonseca, J. & Soler, R. (2023). The Influence of Instagram on Consumer Behavior and Home Décor Purchases in Brazil. Springer, Smart Innovation, Systems, and Technologies, 337. 🔗 DOI: 10.1007/978-981-19-9099-1_49

Carvalho, J., Faria, S. & Oliveira, D. (2023). Artificial Intelligence Effectiveness in Customer Experience. IGI Global. 🔗 DOI: 10.4018/978-1-6684-8574-3.ch009

 

 

 

Mr. Rami Farhat | Marketing | Best Researcher Award

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Mr. Rami Farhat | Marketing | Best Researcher Award

University of Science and Technology Beijing, Lebanon.

Dr. Rami Farhat is a dedicated researcher and academic with expertise in digital marketing strategies, social media advertising, and e-commerce optimization. With a strong background in business administration and technology adoption in marketing, he focuses on consumer behavior in digital platforms. Driven by curiosity and a passion for innovation, he collaborates with interdisciplinary researchers to solve industry challenges.

Profile

Orcid

Education 🎓

Dr. Rami Farhat is currently pursuing a Ph.D. in Business Administration (2021 – 2025) at the University of Science and Technology Beijing, China, where he focuses on digital marketing strategies and consumer behavior in online platforms. Prior to his doctoral studies, he earned a Master's in International Business Administration (IMBA) (2018 – 2020) from the University of International Business and Economics, Beijing, China, gaining expertise in global business strategies and e-commerce optimization. His academic journey began with a B.S. in Business Administration (Finance Concentration) (2014 – 2017) from the Lebanese American University, Beirut, Lebanon, where he developed a strong foundation in finance, market analysis, and business administration principles. Throughout his education, Rami has demonstrated a keen interest in integrating technology and innovation into business practices, making him a dynamic and forward-thinking researcher in the field.

Professional Experience 💼

Dr. Rami Farhat has a diverse background in digital marketing, business analysis, and research, with experience spanning multiple industries and regions. As a Media Executive at Interesting Times (Lebanon, 2022–2023), he managed and optimized marketing campaigns across the GCC, leveraging social media, TV, and programmatic advertising. Previously, as a Marketing Officer at Ampersand Education (2022), he developed digital branding strategies and high-quality content. His role as a Market Research Analyst at Achi Scaffolding (2021–2022) involved conducting SWOT analyses and consumer behavior research. Dr. Farhat also worked as a Freelancer at Pactera EDGE (China, 2020–2021), focusing on software quality assurance and data optimization. Earlier, he was a Data Entry Specialist at NetEase (China, 2019–2020), translating Arabic, English, and Chinese content for localization. His professional journey began as an Administrative Assistant at Lebanese American University (2014–2017), where he handled marketing and administrative tasks. His expertise spans digital strategy, research, and content management in international markets.

Research Interests 🔬

Digital Marketing Strategies – Exploring innovative ways to enhance online advertising effectiveness.

Social Media Advertising – Studying engagement and conversion strategies on social platforms.

E-Commerce Optimization – Improving online shopping experiences for higher satisfaction.

Consumer Behavior in Digital Platforms – Understanding customer decision-making in online environments.

Technology Adoption in Marketing – Analyzing AI-driven marketing trends.

Awards & Distinctions 🏆

Chinese Government Scholarship Award (2018) – For pursuing a Master's degree.

Chinese Government Scholarship Award (2021) – For pursuing a Ph.D. in Business Administration.

Reviewer – 5th International Conference on Modern Management based on Big Data.

Publications 📚

Published Papers:

Entrepreneurs' Adoption of Social Media Winning Platform(s) in Emerging Markets (2024) – International Journal of Internet Manufacturing and Services (IJIMS)
DOI: 10.1504/IJIMS.2025.10064254 (EI, Scopus)

A/B Split Test for Social Media Marketing Optimization: Comparing Creative Components Using Facebook Ads Manager (2024) – International Journal of Internet Manufacturing and Services (IJIMS)
DOI: 10.1504/IJIMS.2026.10067299 (EI, Scopus)

E-commerce for a Sustainable Future: Integrating Trust, Product Quality Perception, and Online Shopping Satisfaction (2024) – Journal of Sustainability
DOI: 10.3390/su17041431 (SSCI, Q2, IF: 3.3)

 

 

 

Ms. Lata Pandey | Finance | Best Researcher Award

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Ms. Lata Pandey | Finance | Best Researcher Award

Indian Institute of Information Technology Allahabad, India.

Lata Kumari Pandey is a dedicated PhD Senior Research Fellow at the Indian Institute of Information Technology Allahabad (IIITA) under the Department of Management Studies. Currently pursuing her PhD in the field of Management, she has demonstrated a strong academic track record, earning numerous qualifications and accolades. With a focus on Behavioral Finance and Digital Payment Systems, her research aims to bridge gaps in understanding consumer behavior in financial sectors. She is also an active contributor to the academic community, having authored several publications, book chapters, and conference papers.

Profile

Google Scholar

Education 🎓

Lata Kumari Pandey has a strong academic background, having excelled in various levels of education. She is currently pursuing a PhD at the Indian Institute of Information Technology Allahabad (IIITA), focusing on Behavioral Finance and Digital Payment Systems. Before this, she completed her M.COM from Kazi Nazrul Islam University with a 1st Class (78.81%), showcasing her strong analytical skills and academic dedication. Lata also holds a B.Com (Hons.) degree from Burdwan University, where she earned 1st Class (68.99%). Her solid foundation in academics began earlier with 12th ISC (82.66%) and 10th ICSE (79%), both from CBSE, demonstrating consistent high performance throughout her educational journey.

Lata Kumari Pandey has continuously excelled academically, having completed her M.Com and B.Com with top honors. Her current pursuit of a PhD focuses on examining modern financial platforms and consumer behavior, preparing her for a significant role in the academic world.

Experience 🏢

Lata Kumari Pandey has gained substantial research experience as a Senior Research Fellow. She has actively contributed to six international workshops and conference organizing committees, enhancing the academic experience within her institution. Her teaching and research activities at IIITA have reinforced her position as a leading scholar in behavioral finance and social media payment systems.

Research Interests 🔍

Lata Kumari Pandey’s research delves into the rapidly evolving field of behavioral finance, exploring how human psychology affects financial decision-making. Her work specifically investigates the risk perception of cryptocurrency investors, shedding light on the psychological factors that influence investment choices in this emerging market.

Social Media Payment Platforms and Adoption
Lata is also focused on the growing use of social media payment platforms (SMPPs), studying the factors that drive user intention and adoption of these platforms. Her research seeks to understand how these digital payment methods impact consumer behavior and their broader implications for financial markets and the economy.

Influence of Social Media Influencers on Investment Decisions
One of Lata’s key interests is examining how social media influencers shape equity investment decisions. She explores the role of influencers in guiding investor behavior and how their recommendations can affect financial choices in the digital age, particularly on platforms like YouTube and Instagram.

Financial Literacy and Consumer Behavior
Lata’s work also touches upon financial literacy in the digital age, with a focus on how online resources and social media influence individuals' understanding of finance, investment, and consumer behavior. Her findings aim to provide insights into improving financial education in an increasingly interconnected and digital world.

Awards and Honors 🏆

Lata Kumari Pandey has been recognized with multiple academic awards, including:

JRF in Commerce, with 99.98 percentile (AIR 33)

NET Qualified (2 times)

WBSET (Rank 4, 73.33%)

Selected Publications 📖

Factors Affecting the Risk Perceptions of Cryptocurrency Investors
J. Bhattacharjee, L. Kumari Pandey, R. Singh, H.K. Baker
Journal of Behavioral Finance, 2024, 1-13

Adopting Social Media Payment Platforms: A Systematic Literature Review and Future Research Agenda
L. Kumari Pandey, R. Singh, A. Singh
Academy of Marketing Studies Journal, 2025, 29(2), 1-20

Beyond the Screen: How YouTube Influencers Shape Equity Investment Decisions
L.K. Pandey, R. Singh, H.K. Baker, H.R. Laskar
Journal of Theoretical and Applied Electronic Commerce Research, 2025, 20(15), 1-17

A Data Mining Approach
R. Singh, K. Kajol, B. Pandiya, L. Puri, L.K. Pandey, S. Agarwal, S. Khan
Proceedings of the NIELIT’s International Conference on Communication, Electronic, and Digital Technologies, 2024

Heuristic and Herding in Investment Decision Among Millennials: An Empirical Study of Tripura
Sankha Subhra Deb, Sujit Deb, Lata Kumari Pandey, Lokendra Puri
Emerging Issues in Behavioral Finance, 2024, 167-168