Laith Tashtoush | Business Administration | Best Researcher Award 

Assist. Prof. Dr. Laith Tashtoush | Business Administration | Best Researcher Award 

Assist. Prof. Dr. Laith Tashtoush | Near East University | Turkey

Assist. Prof. Dr. Laith Tashtoush holds a PhD in Business Administration from Near East University (2020), following his Master’s degree from Al-Albayt University (2008) and a Bachelor’s degree from Mu’tah University (2003). Since March 2024, he has been serving as Assistant Professor, contributing extensively to research and education in business administration, human resource management, organizational behavior, and international business. His PhD research focused on the impact of human resource management functions on organizational commitment and citizenship behavior in Jordanian universities, while his Master’s thesis examined the role of information system capabilities in enhancing competitive advantage strategies. Dr. Tashtoush has supervised 30 Master’s and postgraduate theses across diverse topics including digital marketing, social media, blockchain, cryptocurrency, strategic management of sustainability, ethical leadership, entrepreneurial development, international trade, e-commerce, customer loyalty, and SME performance in multiple countries such as Nigeria, Liberia, Sierra Leone, Rwanda, Yemen, Turkey, and North Cyprus. His supervision spans studies on organizational culture, leadership styles, employee motivation, productivity, brand equity, service quality, and the effects of globalization on business performance. He has guided research on the integration of technology and innovation in business advancement, green practices, and financial performance evaluation of multinational firms, bridging theoretical concepts with practical applications. Dr. Tashtoush’s work contributes to understanding the dynamics of human resource management, leadership, and strategic decision-making in global and emerging markets. He has published 15 international journal articles and book chapters, with an h-index of 6 and over 180 citations, reflecting the impact and relevance of his research in academic and professional circles. Through his teaching, mentorship, and research, he advances knowledge in business strategy, organizational development, and sustainable management practices, fostering the next generation of business leaders and scholars.

Profiles: Scopus Orcid Google Scholar 

Featured Publications

Eyupoglu, S. Z., & Tashtoush, L. (2020). The relationship between human resource management practices and organisational citizenship behaviour. South African Journal of Business Management, 51(1), 1–11.

Tashtoush, L. (2021). The effect of social media on consumer buying behavior in commercial banks. Saudi Journal of Business and Management Studies, 6(2), 28–38.

Tashtoush, L. (2021). The role of information systems capabilities as a driving force in enhancing organizational performance.

Harb, H. K., Eyupoglu, S. Z., & Tashtoush, L. (2023). The relationship between administrative empowerment and organizational commitment: The mediating role of job satisfaction amongst academic staff in higher education. SAGE Open, 13(4), 21582440231218229.

Tashtoush, L. (2022). The impact of COVID-19 pandemic on the relationship between supply chain strategy and organizational performance. Asian Journal of Economics, Finance and Management, 7(1), 1–17.

Tashtoush, L., & Fathi, A. (2022). The impact of service quality on corporate social responsibility and customer citizenship behavior in telecommunication companies. In 2022 International Conference on Data Analytics for Business and Industry.

Tashtoush, L. M. I. (2020). Impact on organizational commitment and organizational citizenship behavior in Jordanian universities. Near East University.

Kwakye, S., Ertugan, A., & Tashtoush, L. (2024). Navigating purchase intentions: The influence of reviewers’ comments moderated by risk and trust. Behavioral Sciences, 14(7), 552.

Assist. Prof. Dr. Sílvia Faria | Marketing | Best Researcher Award

Assist. Prof. Dr. Sílvia Faria | Marketing | Best Researcher Award

Universidade Portucalense, Portugal.

Sílvia Maria Pereira da Silva Faria is a distinguished Portuguese academic and researcher specializing in Marketing and Business Sciences. With extensive experience in higher education and research, she has contributed significantly to consumer behavior, digital marketing, and brand loyalty. She is currently a Professor at Universidade Portucalense (UPT) and an Adjunct Professor at ISCAP – Instituto Superior de Contabilidade e Administração do Porto. Her research and publications have had a substantial impact on marketing strategies and consumer decision-making processes.

Profile

Scopus
Orcid
Google Scholar

🎓 Education

Sílvia Faria holds a Ph.D. in Economic Sciences (2012) from Universidad Rey Juan Carlos (URJC), Spain, where she focused on consumer behavior in retail selection, analyzing key determinants influencing purchasing decisions in the Portuguese market. She earned a Master’s in Business Management (Marketing Specialization) (2002) from Universidade do Minho, Portugal, with research on brand loyalty among young consumers in the telecommunications sector. She also holds a Bachelor’s in Business Sciences (1999) from ISCET – Instituto Superior de Ciências Empresariais e do Turismo, which provided a strong foundation in business administration, finance, and marketing. In 2015, she obtained the Specialist Title in Marketing and Communication from ISCAP/ISCAC/IPAM, a professional recognition awarded in Portugal for expertise and significant contributions in the field of marketing and strategic communication.

👩‍🏫 Experience

Sílvia Faria has over 20 years of academic and research experience in Marketing and Business Sciences, specializing in consumer behavior, brand loyalty, and strategic marketing. Since 2018, she has been a Professor at Universidade Portucalense (UPT) and an Adjunct Professor at ISCAP – Instituto Superior de Contabilidade e Administração do Porto, where she teaches courses in marketing, business strategy, and market analysis. Her extensive teaching career includes previous roles at Universidade Lusíada, Universidade de Aveiro, Universidade Lusófona, Instituto Superior de Administração e Marketing (IPAM), and Instituto Superior da Maia (ISMAI). Throughout her career, she has contributed significantly to academic research, curriculum development, and mentorship, helping shape future professionals in marketing and business.

🔬 Research Interests

Consumer Behavior & Decision-Making

Brand Loyalty & Customer Experience

Digital Marketing & Artificial Intelligence in Marketing

Retail Management & Marketing Strategy

Innovation & Creativity in Business

🏆 Awards & Recognitions

Recognized Specialist in Marketing and Communication (2015) by ISCAP, ISCAC & IPAM

Awarded Laude by Unanimity for Ph.D. at URJC, Madrid

📚 Selected Publications

📖 Book Chapters & Journal Articles

Tavares, V., Pereira, M.S. & Faria, S. (2024). The Relevance and Pertinence of Creativity and Innovation in the Design of Creative Processes. Springer Series in Design and Innovation, 49, 50-64. 🔗 DOI: 10.1007/978-3-031-73705-3_4

Batista, B., Vale, V. & Faria, S. (2024). Covid-19 Pandemic, Digital Transformation, and Consumer Experience: Factors Influencing Satisfaction and Loyalty in Food Retail – The Portuguese Market. IGI Global. 🔗 DOI: 10.4018/978-1-6684-9146-1.ch001

Sousa Pereira, M., Faria, S., Cardoso, A. & Cairrão, A. (2023). Personal Leadership and Communication Abilities: Impacts on Organizational Performance. IntechOpen. 🔗 DOI: 10.5772/intechopen.1002647

Sousa Pereira, M., Faria, S., Cardoso, A., Sabino, E., Fonseca, J. & Soler, R. (2023). The Influence of Instagram on Consumer Behavior and Home Décor Purchases in Brazil. Springer, Smart Innovation, Systems, and Technologies, 337. 🔗 DOI: 10.1007/978-981-19-9099-1_49

Carvalho, J., Faria, S. & Oliveira, D. (2023). Artificial Intelligence Effectiveness in Customer Experience. IGI Global. 🔗 DOI: 10.4018/978-1-6684-8574-3.ch009