Universidade Portucalense, Portugal.
Sílvia Maria Pereira da Silva Faria is a distinguished Portuguese academic and researcher specializing in Marketing and Business Sciences. With extensive experience in higher education and research, she has contributed significantly to consumer behavior, digital marketing, and brand loyalty. She is currently a Professor at Universidade Portucalense (UPT) and an Adjunct Professor at ISCAP – Instituto Superior de Contabilidade e Administração do Porto. Her research and publications have had a substantial impact on marketing strategies and consumer decision-making processes.
Profile
🎓 Education
Sílvia Faria holds a Ph.D. in Economic Sciences (2012) from Universidad Rey Juan Carlos (URJC), Spain, where she focused on consumer behavior in retail selection, analyzing key determinants influencing purchasing decisions in the Portuguese market. She earned a Master’s in Business Management (Marketing Specialization) (2002) from Universidade do Minho, Portugal, with research on brand loyalty among young consumers in the telecommunications sector. She also holds a Bachelor’s in Business Sciences (1999) from ISCET – Instituto Superior de Ciências Empresariais e do Turismo, which provided a strong foundation in business administration, finance, and marketing. In 2015, she obtained the Specialist Title in Marketing and Communication from ISCAP/ISCAC/IPAM, a professional recognition awarded in Portugal for expertise and significant contributions in the field of marketing and strategic communication.
👩🏫 Experience
Sílvia Faria has over 20 years of academic and research experience in Marketing and Business Sciences, specializing in consumer behavior, brand loyalty, and strategic marketing. Since 2018, she has been a Professor at Universidade Portucalense (UPT) and an Adjunct Professor at ISCAP – Instituto Superior de Contabilidade e Administração do Porto, where she teaches courses in marketing, business strategy, and market analysis. Her extensive teaching career includes previous roles at Universidade Lusíada, Universidade de Aveiro, Universidade Lusófona, Instituto Superior de Administração e Marketing (IPAM), and Instituto Superior da Maia (ISMAI). Throughout her career, she has contributed significantly to academic research, curriculum development, and mentorship, helping shape future professionals in marketing and business.
🔬 Research Interests
Consumer Behavior & Decision-Making
Brand Loyalty & Customer Experience
Digital Marketing & Artificial Intelligence in Marketing
Retail Management & Marketing Strategy
Innovation & Creativity in Business
🏆 Awards & Recognitions
Recognized Specialist in Marketing and Communication (2015) by ISCAP, ISCAC & IPAM
Awarded Laude by Unanimity for Ph.D. at URJC, Madrid
📚 Selected Publications
📖 Book Chapters & Journal Articles
Tavares, V., Pereira, M.S. & Faria, S. (2024). The Relevance and Pertinence of Creativity and Innovation in the Design of Creative Processes. Springer Series in Design and Innovation, 49, 50-64. 🔗 DOI: 10.1007/978-3-031-73705-3_4
Batista, B., Vale, V. & Faria, S. (2024). Covid-19 Pandemic, Digital Transformation, and Consumer Experience: Factors Influencing Satisfaction and Loyalty in Food Retail – The Portuguese Market. IGI Global. 🔗 DOI: 10.4018/978-1-6684-9146-1.ch001
Sousa Pereira, M., Faria, S., Cardoso, A. & Cairrão, A. (2023). Personal Leadership and Communication Abilities: Impacts on Organizational Performance. IntechOpen. 🔗 DOI: 10.5772/intechopen.1002647
Sousa Pereira, M., Faria, S., Cardoso, A., Sabino, E., Fonseca, J. & Soler, R. (2023). The Influence of Instagram on Consumer Behavior and Home Décor Purchases in Brazil. Springer, Smart Innovation, Systems, and Technologies, 337. 🔗 DOI: 10.1007/978-981-19-9099-1_49
Carvalho, J., Faria, S. & Oliveira, D. (2023). Artificial Intelligence Effectiveness in Customer Experience. IGI Global. 🔗 DOI: 10.4018/978-1-6684-8574-3.ch009