Marcelo Royo Vela | Management and Marketing | Research Excellence Award

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Prof. Dr. Marcelo Royo Vela | Management and Marketing | Research Excellence Award

University of Valencia, Spain

Prof. Dr. Marcelo Royo Vela is a highly cited scholar in marketing, tourism, and consumer behavior, with influential contributions spanning tourism destination image, brand communities, cultural marketing, and higher education branding. His landmark 2009 Tourism Management paper on rural-cultural excursion conceptualization has become a foundational reference in local tourism marketing management, attracting over 380 citations. Equally impactful is his research on virtual brand communities, notably the ZARA case, which advanced understanding of affective commitment, satisfaction, and word-of-mouth in digital environments. His work extends strongly into higher education marketing, where he examined inbound marketing communications and student decision-making as drivers of brand equity. Prof. Royo Vela has also made significant contributions to cultural and cross-national marketing, including studies on service quality perceptions, gender roles, and sexism in advertising. His research on resident attitudes toward tourism and rural-cultural tourism management has shaped sustainable destination development strategies. In retail and services marketing, he explored shopping center design, eco-natural environments, and consumer visit intentions. His studies on airline segmentation, SMS advertising avoidance, and family life cycle models further demonstrate methodological and thematic diversity. He has authored influential books on integrated advertising communication, widely used in Spanish-speaking academia. Overall, his body of work reflects sustained academic excellence, interdisciplinary reach, and long-term impact on marketing and tourism research.

Citation Metrics (Scopus)

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Natasha Saqib | Management | Best Researcher Award

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Dr. Natasha Saqib | Management | Best Researcher Award

Assistant Professor in University of Kashmir, India

Dr. Natasha Saqib is a Senior Assistant Professor in the Department of Management Studies at the University of Kashmir, South Campus, India, specializing in Marketing and Entrepreneurship. She earned her Ph.D. from the University of Kashmir with a doctoral thesis on “Product Positioning Strategies in the Indian Emerging Market: An Empirical Study of the FMCG Sector.” With over a decade of academic experience, she has been actively engaged in teaching, mentoring postgraduate students, and guiding Ph.D. scholars, with one Ph.D. awarded and two currently enrolled under her supervision. Her research interests span marketing strategies, entrepreneurship development, consumer behavior, and sustainability in emerging economies. She has successfully completed four major and minor research projects funded by reputed bodies such as ICSSR and UGC, addressing themes like solar energy adoption, rural entrepreneurship, and social media behavior in the Indian context. Dr. Saqib has authored 20 research publications in reputed indexed journals and conference proceedings, earning over 150 citations and maintaining an h-index of 6, reflecting the impact of her scholarly work. Her research has contributed to shaping innovative frameworks for understanding consumer psychology, market positioning, and policy-level implications in entrepreneurship development. She has received several prestigious honors, including the Maulana Azad National Fellowship, Best Paper Awards at IMS Kolkata (2020) and Rizvi College Mumbai (2020), and recognition as “Best Researcher” at the 6th South Asian Education Awards (2021). She also received the “Young Scientist of the Year (Management)” Award from the GISR Foundation in 2021. Alongside her academic and research achievements, she has held multiple administrative and leadership roles such as Academic Coordinator, Career Counselor, and Convener of key institutional committees, contributing to institutional development, gender sensitization, and student welfare initiatives.

Profiles: Scopus | Orcid | Google Scholar 

Featured Publications

Saqib, N., Amin, F., Gupta, S., & Satar, M. S. (2025). Digital business model innovation: Scale development and validation. Business Process Management Journal. Advance online publication.

Saqib, N. (2025). Frugal business model innovation in an Indian emerging market: A multiple case study. Asia Pacific Journal of Innovation and Entrepreneurship. Advance online publication.

Saqib, N., & Reshi, Z. M. (2025). Harnessing social capital for entrepreneurial success. In Catalyzing entrepreneurial ecosystems: Perspectives and practices (pp. xx–xx). IGI Global.

Saqib, N., & Saqib, M. (2025). Catalyzing growth. In Transformational strategies for sustainable business growth (pp. xx–xx). IGI Global.

Satar, M. S., Alharthi, S., Omeish, F., Alshibani, S. M., & Saqib, N. (2024). Digital learning orientation and entrepreneurial competencies in graduates: Is blended learning sustainable? Sustainability, 16(17), 7794.

Saqib, N., Dhull, H., & Agrawal, S. (2024). Sonic branding in the telecom sector. In Advances in Marketing, Customer Relationship Management, and E-Services (pp. xx–xx). IGI Global.

Saqib, N., Amin, F., & Mathu, A. A. (2024). Addiction to social media. In Emerging perspectives on digital wellbeing and mental health (pp. xx–xx). IGI Global.

Saqib, N., & Amin, F. (2024). The development and validation of the Indian social media addiction scale. Online Information Review, 48(1), xx–xx.

Olukorede Adewole | Management and Accounting | Best Researcher Award

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Dr. Olukorede Adewole | Management and Accounting | Best Researcher Award

Dr. Olukorede Adewole | Literary Edifice | Italy

Dr. Adewole Olukorede Olumayowa is a distinguished multidisciplinary scholar with extensive academic credentials spanning Physics, Chemical Engineering, Marketing, Finance, and Economics. He holds multiple advanced degrees from globally recognized institutions including the University of Ibadan (B.Sc. and M.Sc. in Physics), Atlantic International University, Honolulu, USA (Ph.D. in Chemical Engineering with specialization in Kinetic Modelling), Rome Business School (M.Sc. in Marketing Communications and MBA), and LIGS University, Hawaii, USA (Ph.D. in Marketing with a focus on Consumer Behavior and Economics). Additionally, he is pursuing two concurrent doctoral dissertations—Ph.D. in Finance Management at Walden University, USA, and Ph.D. in Economics at the Institute De’ Avrio, Geneva, Switzerland—demonstrating his deep commitment to academic excellence and research advancement. Dr. Adewole’s scholarly contributions bridge the natural sciences and the social sciences, with research spanning applied physics, computational modeling, finance, and consumer behavior analysis. His publications have appeared in reputable international journals, including the Research Journal of Applied Sciences, New York Science Journal, World Rural Observations, Pacific Journal of Science and Technology, and the International Journal of Computer Science and Communications. His works focus on computational physics, radiological impact studies, environmental modeling, stochastic processes, and economic-technical system analyses. Dr. Adewole is also a published author of two editions of The Fundamental Concepts in Mechanics for Physics Students (1999, 2008), which have served as instructional resources for undergraduate physics students. His interdisciplinary approach is evident in works like “Mathematical Modelling of N-Stage Rocket” and “A Mimic SDE Formulation for Asset Stock Interpretation”, where he merges physical modeling techniques with financial and economic data systems—illustrating his rare capacity to integrate the principles of natural sciences with behavioral and quantitative finance. A member of prestigious professional bodies including the Royal Statistical Society (UK), Nigerian Institute of Physics, National Association of Mathematical Physics, and the Nigerian Alliance for Peace and Conflict Resolution, Dr. Adewole continues to play a vital role in advancing both the scientific and socio-economic research landscapes. His academic trajectory exemplifies intellectual versatility and a global outlook, making him a leading voice in multidisciplinary research and higher education.

Profile: Orcid

Featured Publications

Adewole, O. O. (2025, December). Stakeholder engagement and participation in environmental contexts, social responsibility and society based on a study conducted in Rome, Italy. Journal of Sustainable Business. https://doi.org/10.1186/s40991-025-00111-8

Adewole, O. O. (2025, April 9). Corporate social responsibility decision making and choices by manager: The influence of the nudge, persuasiveness and the cognitive behaviour around economic interest of stakeholder’s investors! Preprints. https://doi.org/10.20944/preprints202410.1763.v2

Adewole, O. O. (2025, March 24). Emerging trends in business from climate change: Dynamics, strategic investments with CSR as a tool towards shared value creation and sustainability. Preprints. https://doi.org/10.20944/preprints202503.1667.v1

Adewole, O. O. (2024, December). The need for social equality from emerging patterns in business and costs towards environmental sustainability in a new paradigm shift. International Journal of Corporate Social Responsibility. https://doi.org/10.1186/s40991-024-00100-3

Adewole, O. O. (2024, December). Translating brand reputation into equity from the stakeholder’s theory: An approach to value creation based on consumer’s perception & interactions. International Journal of Corporate Social Responsibility. https://doi.org/10.1186/s40991-023-00085-5

Adewole, O. O. (2024, December). Leveraging on CSR as a tool of brand communication based on consumer’s perception with extrapolation from a novel 3-factor model. International Journal of Corporate Social Responsibility. https://doi.org/10.1186/s40991-024-00101-2

 

Laith Tashtoush | Business Administration | Best Researcher Award 

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Assist. Prof. Dr. Laith Tashtoush | Business Administration | Best Researcher Award 

Assist. Prof. Dr. Laith Tashtoush | Near East University | Turkey

Assist. Prof. Dr. Laith Tashtoush holds a PhD in Business Administration from Near East University (2020), following his Master’s degree from Al-Albayt University (2008) and a Bachelor’s degree from Mu’tah University (2003). Since March 2024, he has been serving as Assistant Professor, contributing extensively to research and education in business administration, human resource management, organizational behavior, and international business. His PhD research focused on the impact of human resource management functions on organizational commitment and citizenship behavior in Jordanian universities, while his Master’s thesis examined the role of information system capabilities in enhancing competitive advantage strategies. Dr. Tashtoush has supervised 30 Master’s and postgraduate theses across diverse topics including digital marketing, social media, blockchain, cryptocurrency, strategic management of sustainability, ethical leadership, entrepreneurial development, international trade, e-commerce, customer loyalty, and SME performance in multiple countries such as Nigeria, Liberia, Sierra Leone, Rwanda, Yemen, Turkey, and North Cyprus. His supervision spans studies on organizational culture, leadership styles, employee motivation, productivity, brand equity, service quality, and the effects of globalization on business performance. He has guided research on the integration of technology and innovation in business advancement, green practices, and financial performance evaluation of multinational firms, bridging theoretical concepts with practical applications. Dr. Tashtoush’s work contributes to understanding the dynamics of human resource management, leadership, and strategic decision-making in global and emerging markets. He has published 15 international journal articles and book chapters, with an h-index of 6 and over 180 citations, reflecting the impact and relevance of his research in academic and professional circles. Through his teaching, mentorship, and research, he advances knowledge in business strategy, organizational development, and sustainable management practices, fostering the next generation of business leaders and scholars.

Profiles: Scopus | Orcid | Google Scholar 

Featured Publications

Eyupoglu, S. Z., & Tashtoush, L. (2020). The relationship between human resource management practices and organisational citizenship behaviour. South African Journal of Business Management, 51(1), 1–11.

Tashtoush, L. (2021). The effect of social media on consumer buying behavior in commercial banks. Saudi Journal of Business and Management Studies, 6(2), 28–38.

Tashtoush, L. (2021). The role of information systems capabilities as a driving force in enhancing organizational performance.

Harb, H. K., Eyupoglu, S. Z., & Tashtoush, L. (2023). The relationship between administrative empowerment and organizational commitment: The mediating role of job satisfaction amongst academic staff in higher education. SAGE Open, 13(4), 21582440231218229.

Tashtoush, L. (2022). The impact of COVID-19 pandemic on the relationship between supply chain strategy and organizational performance. Asian Journal of Economics, Finance and Management, 7(1), 1–17.

Tashtoush, L., & Fathi, A. (2022). The impact of service quality on corporate social responsibility and customer citizenship behavior in telecommunication companies. In 2022 International Conference on Data Analytics for Business and Industry.

Tashtoush, L. M. I. (2020). Impact on organizational commitment and organizational citizenship behavior in Jordanian universities. Near East University.

Kwakye, S., Ertugan, A., & Tashtoush, L. (2024). Navigating purchase intentions: The influence of reviewers’ comments moderated by risk and trust. Behavioral Sciences, 14(7), 552.